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'Longevity matters, but what truly sustains a brand is the relevance and desirability of its products,' says Reinold Geiger, chairman & CEO, L’Occitane Group.
January 13, 2026
By: Lianna Albrizio
Associate Editor
In 1976, L’Occitane en Provence was born from a simple gesture: the distillation of rosemary. Founded by Olivier Baussan and developed internationally under the leadership of Reinold Geiger, The Maison L’Occitane en Provence has built 50 years of expertise in transforming high-performing ingredients such as shea butter, immortelle and almond into formulas that combine sensorial functionality, efficacy and sustainability. Today, L’Occitane en Provence, the heritage brand of Happi Interna...
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